Wilton Icing Color
Intense Red gel colorant
Wilton scarlet red, without pink or orange shift.
The Wilton Red-Red gel colorant is the reference for achieving a true, intense, and stable red. Its concentrated formula prevents the pink shift often seen with standard colorants, from the first application.
Particularly suitable for buttercream roses, Valentine’s Day motifs, poppies, Halloween fake blood, and red graphic decorations.
Signature shade
Intense Red
Dominant pigment: allura concentrated red
Result on white fondant and royal icing. Adjustable from pastel to saturated depending on dosage.
3 shades depending on dosage
Pastel
1 dab
for 500 g
for 500 g
Standard
3 dabs
for 500 g
for 500 g
Intense
5 to 7 dabs
for 500 g
for 500 g
One dab corresponds to the amount taken at the tip of a clean toothpick.
Calculate your dosage
Recommended dosage3 dabs
Incorporation techniqueKnead 5 min
Rest time30 min
Intense Red intensifies with rest: slightly underdose at initial application.
Discover other Wilton shades
Click on a swatch to access the detailed sheet. 20 Wilton shades in the catalog.
BASICS
REDS
PINKS
YELLOWS & ORANGE
GREENS
BLUES
VIOLETS
Signature creative ideas
- Buttercream roses: Fine petals with tip 104, deep red for velvet effect.
- Red fondant: 5 to 7 dabs for 500 g + 2 h rest for maximum intensity.
- Fake blood: Halloween decorations, realistic drops and drips with brush.
- Poppies and tulips: Bright red fondant flowers for pastry bouquets.
- Red drip cake: Red icing on chocolate or plain cake for strong contrast.
Features
| Content | 28.3 g |
| Form | Concentrated gel in jar |
| Brand | Wilton (USA) |
| Compatibility | Fondant, buttercream, royal icing, sponge cake, cream |
| Dominant pigment | Allura Concentrated Red |
| Gluten-free | Yes |
| Kosher / Halal | Not certified |
Instructions for use
- Take the desired amount with a clean toothpick, lightly touching the gel surface.
- Incorporate into the preparation and mix gradually.
- For fondant, knead 5 to 8 minutes until fully homogeneous.
- For buttercream and royal icing, whip or spatula gently to avoid bubbles.
- Let rest the recommended time: the color naturally intensifies after a few minutes.
- Adjust in small doses if the obtained shade is too pale.
Storage
| Store | In a dry place, at room temperature (15 to 25 °C) |
| Away from direct light | Close tightly after each use |
| After opening | 2 years in a properly closed jar |
| To avoid | Refrigeration (makes the gel more viscous) |
Note: Red requires a rest of 2 to 4 hours after kneading to reach its full intensity.
Frequently Asked Questions
Is Wilton colorant suitable for coloring chocolate?
No. Wilton gel colorants are water-based, incompatible with chocolate. To color chocolate or ganache, use fat-soluble colorants.
How many jars for a 3-tier wedding cake?
A 28 g Wilton jar covers about 8 to 10 kg of fondant or 5 to 7 kg of buttercream depending on the desired intensity. One jar is enough for most 3-tier wedding cakes.
Does the color remain stable over time?
Yes, on fondant and sugar paste the color lasts several weeks away from light. On buttercream and cream, keep refrigerated for 5 to 7 days.
How to get a lighter or darker shade?
To lighten: add white (extra white fondant) or reduce the amount. To darken: add an extra half tip and let rest 30 minutes before judging.
Intense Red Tip?
Red requires a rest of 2 to 4 hours after kneading to reach its full intensity.
To go further
Complete your Wilton palette with Black, Light Pink, Lemon Yellow, or browse the Patissland Gel Colorants collection.
Shipping and Delivery
Processing and Delivery Times
- Order Preparation: 0 to 2 working days
- France, Belgium, Germany: 1 to 2 working days
- Europe: 2 to 5 working days
- Click & Collect Osny: 24-48h
Shipping Fees
- FR, BE, DE: based on weight
- Europe: based on country and weight
- Click & Collect Osny: Free
Exact fees are calculated at checkout.
