Wilton Icing Color
Purple gel colorant
A balanced purple, neither too bluish nor too pinkish.
The Wilton Purple gel colorant provides a bright and balanced purple, an ideal anchor point between blue and pink. Its concentration allows modulation from pastel lavender to intense purple depending on dosage.
Highly requested for floral decorations (lilac, lavender, iris, wisteria), fairy themes, and Provence-inspired pastries, this purple retains its visual freshness 48 hours after application.
Signature shade
Purple
Dominant pigment: azorubine + Brilliant Blue FCF blend
Result on white fondant and royal icing. Adjustable from pastel to saturated depending on dosage.
3 shades depending on dosage
Pastel
1 tip
for 500 g
for 500 g
Standard
3 tips
for 500 g
for 500 g
Intense
5 to 7 tips
for 500 g
for 500 g
One tip corresponds to the amount taken at the end of a clean toothpick.
Calculate your dosage
Recommended dosage3 tips
Incorporation techniqueKnead 5 min
Resting time30 min
Purple intensifies while resting: slightly underdose at initial application.
Discover other Wilton shades
Click on a swatch to access the detailed sheet. 20 Wilton shades in the catalog.
BASICS
PINKS
YELLOWS & ORANGE
GREENS
BLUES
PURPLES
Purple
Here
Signature creative ideas
- Buttercream flowers: Lilac, lavender, iris, wisteria: double petals for a realistic effect.
- Lavender fondant: 1 to 2 tips for 500 g: ideal pastel shade for romantic fondant cakes.
- Fairy drip cake: White chocolate purple glaze + holographic glitter.
- Purple macarons: Slightly tinted shell: 1 tip per batch for an airy effect.
- Graphic royal icing: Purple geometric patterns on white iced cookies.
Features
| Capacity | 28.3 g |
| Shape | Concentrated gel in pot |
| Brand | Wilton (USA) |
| Compatibility | Fondant, buttercream, royal icing, sponge cake, cream |
| Dominant pigment | azorubine + Brilliant Blue FCF blend |
| Gluten-free | Yes |
| Kosher / Halal | Not certified |
Instructions for use
- Take the desired amount with a clean toothpick, lightly touching the gel surface.
- Incorporate into the preparation and mix gradually.
- For sugar paste, knead 5 to 8 minutes until fully homogeneous.
- For buttercream and royal icing, whip or spatula gently to avoid bubbles.
- Let rest the recommended time: the color naturally intensifies after a few minutes.
- Adjust in small doses if the shade obtained is too pale.
Storage
| To store | Store in a dry place at room temperature (15 to 25 °C) |
| Keep away from direct light | Close tightly after each use |
| After opening | 2 years in a properly closed jar |
| To avoid | Refrigeration (makes the gel more viscous) |
Note: Purple tends to shift slightly blue under cold light: test in real conditions.
Frequently asked questions
Is Wilton colorant suitable for coloring chocolate?
No. Wilton gel colorants are water-based, incompatible with chocolate. To color chocolate or ganache, use oil-based colorants.
How many jars for a 3-tier wedding cake?
A 28 g Wilton jar covers about 8 to 10 kg of sugar paste or 5 to 7 kg of buttercream depending on the desired intensity. One jar is enough for most 3-tier wedding cakes.
Does the color remain stable over time?
Yes, on fondant and sugar paste the color lasts several weeks away from light. On buttercream and cream, keep 5 to 7 days refrigerated.
How to get a lighter or darker shade?
To lighten: add white (extra white fondant) or reduce the amount. To darken: add an extra half tip and let rest 30 minutes before judging.
Purple tip?
Purple tends to shift slightly blue under cold light: test in real conditions.
To go further
Complete your Wilton palette with Black, Intense Red, Light Pink, or browse the Patissland Gel Colorants collection.
Shipping and Delivery
Processing and Delivery Times
- Order Preparation: 0 to 2 working days
- France, Belgium, Germany: 1 to 2 working days
- Europe: 2 to 5 working days
- Click & Collect Osny: 24-48h
Shipping Fees
- FR, BE, DE: based on weight
- Europe: based on country and weight
- Click & Collect Osny: Free
Exact fees are calculated at checkout.
