Wilton Icing Color
Brown gel colorant
Neutral brown, essential for wood and chocolate tones.
The Wilton Brown gel colorant is a balanced brown, neither too red nor too yellow. Its concentrated formula makes it ideal for reproducing wood tones, chocolate, golden sand, and earthy shades.
Brown is essential for rustic decorations: tree trunks in buttercream, bears in fondant, woven baskets, animal patterns, and warm backgrounds.
Signature shade
Brown
Dominant pigment: tartrazine blend + orange yellow + allura + brilliant blue
Result on white fondant and royal icing. Adjustable from pastel to saturated depending on dosage.
3 shades depending on dosage
Pastel
1 tip
for 500 g
for 500 g
Standard
3 tips
for 500 g
for 500 g
Intense
5 to 7 tips
for 500 g
for 500 g
One tip corresponds to the amount taken at the end of a clean toothpick.
Calculate your dosage
Recommended dosage3 tips
Incorporation techniqueKnead 5 min
Resting time30 min
Brown intensifies when resting: slightly underdose at initial application.
Discover other Wilton shades
Click on a color dot to access the detailed sheet. 20 Wilton shades in the catalog.
FUNDAMENTALS
PINKS
YELLOWS & ORANGE
GREENS
BLUES
VIOLETS
Signature creative ideas
- Tree trunks: Brown buttercream bark effect + spatula texture for forest decoration.
- Bears and figurines: Brown fondant for animals and characters: 3 to 5 tips for 500 g.
- Chocolate effect: Brown icing for drip cake mimicking dark chocolate on white cake.
- Woven baskets: Braided piping tip on naked cake for a handcrafted look.
- Rustic backgrounds: Brown fondant for figurine base on country-style cake.
Features
| Content | 28.3 g |
| Form | Concentrated gel in jar |
| Brand | Wilton (USA) |
| Compatibility | Fondant, buttercream, royal icing, sponge cake, cream |
| Dominant pigment | tartrazine blend + orange yellow + allura + brilliant blue |
| Gluten-free | Yes |
| Kosher / Halal | Not certified |
Instructions for use
- Take the desired amount with a clean toothpick, lightly touching the gel surface.
- Incorporate into the preparation and mix gradually.
- For sugar paste, knead 5 to 8 minutes until fully homogeneous.
- For buttercream and royal icing, whip or spatula gently to avoid bubbles.
- Let rest for the recommended time: the color naturally intensifies after a few minutes.
- Adjust in small amounts if the shade is too pale.
Storage
| To store | Store in a dry place at room temperature (15 to 25 °C) |
| Keep out of direct light | Close tightly after each use |
| After opening | 2 years in a properly closed jar |
| To avoid | Refrigeration (makes the gel more viscous) |
Note: For a warmer brown, add half a tip of Orange. For a grayish brown, a tip of Black.
Frequently asked questions
Is Wilton colorant suitable for coloring chocolate?
No. Wilton gel colorants are water-based, incompatible with chocolate. To color chocolate or ganache, use oil-based colorants.
How many jars for a 3-tier wedding cake?
A 28 g Wilton jar covers about 8 to 10 kg of sugar paste or 5 to 7 kg of buttercream depending on the desired intensity. One jar is enough for most 3-tier wedding cakes.
Does the color remain stable over time?
Yes, on fondant and sugar paste the color lasts several weeks away from light. On buttercream and cream, keep refrigerated for 5 to 7 days.
How to get a lighter or darker shade?
To lighten: add white (extra white fondant) or reduce the amount. To darken: add an extra half tip and let rest for 30 minutes before judging.
Brown tip?
For a warmer brown, add half a tip of Orange. For a grayish brown, a tip of Black.
To go further
Complete your Wilton palette with Intense Red, Light Pink, Lemon Yellow, or browse the Patissland Gel Colorants collection.
Shipping and Delivery
Processing and Delivery Times
- Order Preparation: 0 to 2 working days
- France, Belgium, Germany: 1 to 2 working days
- Europe: 2 to 5 working days
- Click & Collect Osny: 24-48h
Shipping Fees
- FR, BE, DE: based on weight
- Europe: based on country and weight
- Click & Collect Osny: Free
Exact fees are calculated at checkout.
